Human Beings are emotional creatures at heart and crave human connection. We relate best to other people and want to see and hear stories where we can visualize a piece of our own “life story” in them.
Vizolution helps brands tell their stories.
To tell your story, you have to know why you are in business and tell it clearly. This involves understanding your strategy, mission and positioning, and then being able to translate those messages into interesting and helpful content for your prospective customers.
Visual content is not only the future of content marketing, but of marketing itself. If a picture is worth 1000 words, then 1 minute of video is worth 1.8 million words. In fact, video is projected to take up to 90% of the online content pie (according to studies done by the likes of Wistia, YouTube and Ooyala on video engagement).
Dynamic visuals are a great way to break through the noise and engage your audience, which is why more marketers are turning toward video to share information.
- Videos are 53x more likely to appear on the first pages of search results than text pages.
- Videos in email marketing increase CTR by 96%.
- Adding video to a landing page can double conversions.
- Cisco projects 1.5 billion daily online video viewers in 2016, which would be 15 times as much as the current number in 2013.
This is reel was produced for the Jane Goodall Institute as a part of a marketing campaign, which involved organizing, digitizing, logging and tagging over 1300 hours of exclusive footage. This content then became part of a comprehensive marketing campaign including a web series, a Getty footage licensing package, TV development deals and more.