75-90% of the research that people do before they commit to buying or getting involved is finished by the time they reach out to you.
…so how do you insert yourself into the digital journey?
You create smart content (blogs, videos or infographics for example), that is useful or entertaining, and insert it along the prospective customer/donors’ decision making path.
This builds trust and loyalty with your audience. Once you build a relationship, you will have a much easier time selling your product or asking them to get involved with your charity.
Vizolution helps you not only create the content to engage with your audience, but helps you create the strategy to make it successful.
If you would like to see examples of the kind of content and campaigns we have created in the past, Storytelling is a good place to start.
I remember sitting with Jane Goodall in her hut, sipping scotch and listening to the chimps screech in the distance. We were discussing a strategy to use almost 1300 hours of chimpanzee footage for a campaign to help raise donations and awareness.
This conversation led to the launch of my marketing firm called Vizolution.
The goal of the firm is to provide visual solutions (hence the name Vizolution) to organizations to help tell their story.
According to Cisco Forecast, video will represent 70% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.
With this in mind, we’ll produce videos or infographics to help increase revenue or drive website traffic, but also create a strategy to ensure it’s successful.
Led by former television producer and marketing executive, Cindy Frei, we are a small but mighty team of marketing professionals, former journalists, graphic designers and geeks who have a passion for making great content and dynamic strategies.
Vizolution is an award winning digital content firm.
Having produced hundreds of hours of television programming for Discovery Communications and National Geographic Channel, amongst others, we understand how to create content to engage your audience.
Under the leadership of Cindy Frei, who has over 15 years experience in the marketing and content field, Vizolution thrives on its laid back intimate environment where dogs and babies are always allowed.
If we’re not having fun, then odds are, we’re not doing our best work.
Find out how we can help you navigate your customer journey through content, consulting & social media support.
Vizolution offers content consulting, production and support to help businesses and organizations grow and succeed in their marketing/communications efforts.
We offer the following services to meet your specific organization’s business needs:
A La Carte:
We will produce individualized content pieces including:
Web videos, series
We will create a Content Strategy to meet your company’s business objectives including:
A Content Audit – Find out what content you have that we can work with
Develop a Brand Message
Define a Target Audience
Identify Content Channels
Identify Content needed and Distribution Channels
Create Social Media Marketing Strategy & more
We will provide the full array of services including:
Consulting to create a Content Strategy
All Content required (price will vary depending on content needed)
Content Measurement & Analysis
Social Media Training includes:
4 week training class (40 hours) for 2-3 staff members
Our Social Media Training Class offers personal training on some of the following topics:
If you are interested in one of our Services, Contact Us and we’ll get right back to you. Thanks!
Active on social media, but find you’re not getting the engagement you had hoped?
This Social Media Training should help.
Simply posting on Facebook or Instagram alone will not drive leads or brand awareness. Unfortunately, there is more involved.
Without a social media strategy, targeted platforms and original content (as examples), you will not drive the engagement wanted.
Our 4 week (40 hours) Social Training Class offer of your company staff personal training on some of the following topics: